Click image to zoom |
On a sunny day, when “cocoa butter” had alternate uses....
FADE IN
A new sun began its rise in July of 1986.
Long before any form of sun-awareness was considered "fashionable" - or even contemplated seriously as an actual concern by the general populace; Sunveil Sunwear launched the worlds' first ever line of extremely light, sun-protective hats, accessories and a coordinate line of sun-wear apparel. Originally created for the sun & heat -sensitive avid golfer - the amazingly light styles were designed specifically to complement other fashion clothing, the idea that in tandem, would help minimize the need for constant re-application of the first generation of oily sunscreen lotions and sun block creams.
|
|
|
|
The concept was a simple one based on the finely tuned, mesh-weight attributes of the fabric - an extremely light, durable and breathable line of stylish jackets, shirts, pants and hats in colours to complement & cover other summer and warm weather apparel worn underneath. The gauze-like denier of the fabric would easily permit (and enhance) a cooling airflow without gimmicky design, with the added bonus of not clashing but in fact enhancing the wearer’s regular fashion wardrobe.
Sales of the new line were quite impressive for the fledgling company. But true to the old adage of "word of mouth", our customers were keen on spreading the word of the “lightweight new marvel with pizzazz". Within a few years, a new breed of specialty retail shops across Canada and the United States were carrying the Sunveil Sunwear line, many fuelled by the unique "look" as well as remarkable features of super-light fun in the sun apparel products.
With an interest towards the future of sun awareness, Sunveil Sunwear was the only Canadian Company on-board the American committee during the formative years of the ASTM D13.65 standardization program, which due to the very nature of science and ongoing research - they continue their membership to this very day. Much of what was believed in the early years (including a national obsession with "sun tanning" versus the clean & natural “peaches & cream”) has changed, sometimes every year - and not always for the better. Ozone depletion is another issue that commands constant monitoring, revision of thinking and understanding. |
But progress is being made. What has changed - is the FDA and various heath awareness mandates: That “there is no such thing as a safe tan" and public safety campaigns through various government support programs and medical practitioners have increased dramatically to promote this message. To Sunveil, the message is elegantly simple: "sun-tanned skin is banned skin"
Because of a new public awareness towards the sensibility of sun products, media attention to Sunveil became more apparent. Throughout our past two decades in the business, we've appeared in virtually every news medium and magazine format in stories, interviews and profiles around the globe. While there is still a mountain of work to be done in the education of prudent respect for the sun, we’re pleased to see a new industry has proliferated, now offering you a number of choices of fabrics with sporting & lifestyle clothing options for the wearer. |
Click image to zoom |
|
